AVTOVAZ HAS REVIVED THE WHOLE LADA LINE-UP
May 15, 2024
Mass production of LADA Largus started on May 15, 2024 at the LADA Izhevsk plant being a part of the AVTOVAZ Group. Passenger station wagon in Classic version and commercial van became first vehicles which rolled off the assembly line. The ceremonial event in Izhevsk was attended by the Head of the Udmurt Republic Alexander Brechalov, President of JSC AVTOVAZ Maxim Sokolov and other officials. Thus, AVTOVAZ has revived the whole profitable line-up of the cars which production was interrupted after the exit of the foreign partner in 2022.
The relocation of LADA Largus manufacturing from Togliatti to Izhevsk allowed to optimize the production of LADA cars in the AVTOVAZ Group and make a basis for further development of the brand - the capacity of Line No. 1 in Togliatti will be used for production of executive sedans LADA Aura this autumn and an upcoming crossover vehicle on LADA Vesta platform in the beginning of 2026.
The relocation of Largus production line became a unique example of large-scale, prompt and qualitative transformation of the plants inside the AVTOVAZ Group. During the period from September 2023 to January 2024, more than 1200 units of equipment were relocated, mounted and started. 13 stamped parts were industrialized in stamping shop of the Izhevsk plant, mostly exterior elements - roof, doors, fenders, hood, body sides. By the end of the year, it is planned to produce also big-size and mid-size stampings - totally more than 60 parts.
13 robots have been mounted in body shop and 5 basic colours have been adopted in paint shop: Icy, Platinum, Panther, Borneo and Coriander. The assembly line was also modernized its dynamic test benches were specially calibrated for LADA Largus.
Before the start of mass production, a test lot of bodies and finished vehicles was produced which testing confirmed high quality level.
Totally 50 000 LADA Largus vehicles are planned to be produced in Izhevsk till the end of this year, including the most localized Russian electric vehicle e-Largus. Start of sales of Largus family will be announced in the coming weeks, recommended retail price of these vehicles will start from 1 660 000 rubles for a passenger version and from 1 670 000 rubles for a commercial van.
President of JSC AVTOVAZ Maxim Sokolov: "Start of LADA Largus production is one of the main events in this year for our brand and for AVTOVAZ. Today we celebrate the revival of production of the whole profitable LADA line-up which was interrupted in connection with the exit of the foreign partner. But it does not mean that our team will stop at the achieved results. The Board of Directors of AVTOVAZ chaired by First Deputy Prime Minister of Russia Denis Manturov approved the development strategy for AVTOVAZ according to which we are going to have a great many of both new products and updated versions of the current model range in the coming years. I thank the whole team of LADA Izevsk and their Tolyatti colleagues for their labor. I am also grateful to the Union of Machine Engineers of Russia, the Government of Udmurtia, the country leadership, the Ministry of Industry and Trade and other federal ministries and departments for comprehensive support to the project for localization of the Largus platform. Together we move only forward!"
Alexander Brechalov, the Head of the Udmurt Republic, noted: "For 7 years of my work in Udmurtia, I have experienced different emotions associated with AVTOVAZ and Lada Izhevsk site ranging from delight and pride to worries about company`s future when rough time came. There were fair emotions from the plant employees and residents of the Republic, because Lada Izhevsk is a brand and a part of Udmurtia and its capital. We have unique history, people and their competencies. Veterans of the plant never lost hope for the revival of automobile production. I would like to thank them for this faith. Today a historical event took place in the life of all of Udmurtia - Lada Izhevsk relaunched the assembly line. I would like to thank the First Deputy Chairman of the Government of the Russian Federation Denis Valentinovich Manturov and the President of AVTOVAZ Maxim Yurievich Sokolov for making it happen."
go backThe relocation of LADA Largus manufacturing from Togliatti to Izhevsk allowed to optimize the production of LADA cars in the AVTOVAZ Group and make a basis for further development of the brand - the capacity of Line No. 1 in Togliatti will be used for production of executive sedans LADA Aura this autumn and an upcoming crossover vehicle on LADA Vesta platform in the beginning of 2026.
The relocation of Largus production line became a unique example of large-scale, prompt and qualitative transformation of the plants inside the AVTOVAZ Group. During the period from September 2023 to January 2024, more than 1200 units of equipment were relocated, mounted and started. 13 stamped parts were industrialized in stamping shop of the Izhevsk plant, mostly exterior elements - roof, doors, fenders, hood, body sides. By the end of the year, it is planned to produce also big-size and mid-size stampings - totally more than 60 parts.
13 robots have been mounted in body shop and 5 basic colours have been adopted in paint shop: Icy, Platinum, Panther, Borneo and Coriander. The assembly line was also modernized its dynamic test benches were specially calibrated for LADA Largus.
Before the start of mass production, a test lot of bodies and finished vehicles was produced which testing confirmed high quality level.
Totally 50 000 LADA Largus vehicles are planned to be produced in Izhevsk till the end of this year, including the most localized Russian electric vehicle e-Largus. Start of sales of Largus family will be announced in the coming weeks, recommended retail price of these vehicles will start from 1 660 000 rubles for a passenger version and from 1 670 000 rubles for a commercial van.
President of JSC AVTOVAZ Maxim Sokolov: "Start of LADA Largus production is one of the main events in this year for our brand and for AVTOVAZ. Today we celebrate the revival of production of the whole profitable LADA line-up which was interrupted in connection with the exit of the foreign partner. But it does not mean that our team will stop at the achieved results. The Board of Directors of AVTOVAZ chaired by First Deputy Prime Minister of Russia Denis Manturov approved the development strategy for AVTOVAZ according to which we are going to have a great many of both new products and updated versions of the current model range in the coming years. I thank the whole team of LADA Izevsk and their Tolyatti colleagues for their labor. I am also grateful to the Union of Machine Engineers of Russia, the Government of Udmurtia, the country leadership, the Ministry of Industry and Trade and other federal ministries and departments for comprehensive support to the project for localization of the Largus platform. Together we move only forward!"
Alexander Brechalov, the Head of the Udmurt Republic, noted: "For 7 years of my work in Udmurtia, I have experienced different emotions associated with AVTOVAZ and Lada Izhevsk site ranging from delight and pride to worries about company`s future when rough time came. There were fair emotions from the plant employees and residents of the Republic, because Lada Izhevsk is a brand and a part of Udmurtia and its capital. We have unique history, people and their competencies. Veterans of the plant never lost hope for the revival of automobile production. I would like to thank them for this faith. Today a historical event took place in the life of all of Udmurtia - Lada Izhevsk relaunched the assembly line. I would like to thank the First Deputy Chairman of the Government of the Russian Federation Denis Valentinovich Manturov and the President of AVTOVAZ Maxim Yurievich Sokolov for making it happen."
